The Problem
Southside Flyers are a National Women's League Basketball Club from Melbourne, Australia who found that the ticketing, marketing and event operation needs of the club were complex and hard to manage. Using a combination of software platforms and ad-hoc manual lists, there was no way to communicate between these systems, leading to burdensome administration and a limited understanding of the activities of their audience.
Southside Flyers needs were diverse, as were their management of these needs; online ticket sales, event day ticket sales, club memberships, club accreditation, complimentary ticketing, audience marketing and event-day ticketing operations were all being coordinated in different ways. This approach was burdensome on time-poor staff, prone to error, and took an array of expensive platform subscriptions and event infrastructure to manage. Critically, this left little resources left for the important activities of audience growth and development.
The Solution
Enter INTIX, a comprehensive digital ticketing and audience management ecosystem, that was a perfect fit to allow Southside Flyers to streamline their event administration through a single low-cost and easy to use platform. The immediate benefits were apparent:
- A unified system for event administration eliminated the need to pay subscription fees to membership, marketing and sales platforms, as well as reducing administrative labor for Southside Flyers staff as varied functions can be automated from within the INTIX platform. Best of all for any organisation, fees from all sales can be passed on to customers and revenue is instantly reconciled at the time of purchase; no more additional work for your Finance team, confusing settlements or waiting until post-event to have access to your funds.
- Online membership and ticket sales experiences were improved for Southside Flyers audiences through secure digital payments and dedicated INTIX customer service support for purchasers. With the option to select their own seats at the time of purchase and access to tickets via their INTIX ticket wallet, customers are given the flexibility to manage their experience including forwarding tickets, changing ticket names, and even reselling their tickets, reducing the need for manual assistance from club staff.
- The integrated INTIX 2.0 Scanning app and INTIX Box Office app with Tap to Pay streamlined quick and hassle-free event entry for audiences while minimizing infrastructure and staffing costs for Southside Flyers to manage game day operations.
- Sales and attendance analytics are updated in real-time within INTIX and can be used to enhance your event marketing and grow your audience. Sending push notifications and fully customisable eDMs from within the platform allowed the Southside Flyers to easily promote Memberships and event on-sales to their audience to see immediate sales outcomes.
The Outcomes
Here is what Southside Flyers have to say about how INTIX has changed their approach to ticketing and audience management:
"INTIX was the right fit for the Southside Flyers. We were moving to a new stadium and needed a solution that streamlined ticketing and membership administration and introduced patrons and members to a new, efficient digital ticketing service. INTIX provided a versatile, easy to use and maintain cost effective system and worked closely with us to implement, ensuring it was easy to use and maintain. Importantly the client support provided by INTIX has been exceptional, whenever we needed assistance or advice on the best outcomes for sales and audience growth and support for our customers, INTIX were quick to assist and deliver the best solutions. The ability to pass on fees to customers, and the instant revenue reconciliation has been very valuable to our team." - Ian Coutts
How do we make it happen?
Transitioning from familiar systems can seem like a daunting task, especially in the time-poor events industry, but INTIX is an easy-to-use system. Not only is it a time and money-saving platform that can streamline your ticketing and audience management, INTIX provides full client support to make this transition pain-free. From taking the time to understand your business and advise on the best approaches to your needs, to dedicated client management to onboard staff and provide ongoing support using INTIX, and as an innovative and technologically adaptive company, INTIX focuses not only on best-practice solutions but next-practice solutions; if we can’t solve your problems yet, we will work with you to provide the support and create the technology that can.
If you are looking for the same great results as Southside Flyers, INTIX is for you. Reach out to us to let us know how we can revolutionize your ticketing and audience management.
