INTIX, an event ticketing technology business, has introduced real-time marketing to help boost revenue at events.
Previously managed through social media, real-time marketing has been used as a way to keep customers engaged during an event, and used as an opportunity to up-sell products and services.
Using the latest event ticketing technology, available through INTIX, event managers can now market directly to all present event attendees, on their phone, via push notifications and SMS.
Alex Grant, INTIX CEO said that event managers are always trying to think of how they can reduce administration, improve the event experience, and generate the best possible return.
"Real-time marketing gives events an edge as it is easy to manage, can help generate considerably more revenue and is very attractive to sponsors," he said.
"So long as everyone purchases tickets online, or at the gate via our smartphone tap-to-pay app, or has a digital membership (for sporting events), you can communicate to everyone who scanned in via push notifications and/or SMS," Alex said.
INTIX, integrates multiple features into its platform, so event organisers can centralise all their audience data and maximize revenue and sales growth opportunities. 
Many event managers have used this INTIX feature already to sell-out merchandise at an event, up-sell food and beverages, and up-sell sponsorship packages - by adding in-event, real-time marketing to the sponsorship package.
"Large-scale events have sponsors paying millions of dollars for 30 seconds of commercial time. Imagine the commercial possibilities events can offer organisations, who aren’t even sponsors, to increase revenue," Alex said.
"This scenario could easily play out with any countless number of events. Sporting events, festivals, concerts, it's all about increasing engagement and revenue," he said.
Innovation and evolution are so important in the event space. To give your attendees the best experience, you need to be offering the best available technology.
It won’t be long until all major events are using real-time marketing.
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Real-time marketing boosts revenue at events